Starting a new Shopify store can be overwhelming, but the right apps can make a huge difference in how efficiently your business runs. From optimizing SEO and improving customer experience to increasing sales and automating tasks, Shopify’s app ecosystem offers solutions for every need.
With thousands of apps available, it can be difficult to know which ones are essential. In this guide, we will cover the top 10 must-have Shopify apps for new store owners that will help you build a successful and scalable online store.
1. Shopify Search & Discovery
A powerful search function is crucial for any e-commerce store. The Shopify Search & Discovery app enhances your store’s search experience by providing:
- Smart search suggestions for faster product discovery
- Customizable filters to help customers refine their choices
- Synonyms and keyword mapping to ensure accurate search results
- Product recommendations to increase average order value
By improving search functionality, this app helps customers find what they need quickly, leading to higher conversions.
App Type: Free
Available on: Shopify App Store
2. PageFly Landing Page Builder
Customizing Shopify pages without coding can be challenging, but PageFly makes it easy with its drag-and-drop page builder. This app allows store owners to:
- Design custom landing pages, product pages, and homepages
- Optimize mobile-friendly layouts for better user experience
- Improve conversion rates with high-converting page templates
- Integrate seamlessly with Shopify themes and apps
For anyone looking to enhance their store’s design without hiring a developer, PageFly is a great choice.
Second option is to choose from our paid Custom Shopify Sections that you can customise easily to your needs.
App Type: Free plan available (paid plans offer advanced features)
Available on: Shopify App Store
3. Klaviyo Email Marketing & SMS
Email and SMS marketing are essential for customer retention and repeat sales. Klaviyo is one of the best marketing automation apps, offering:
- Pre-built email automation flows (abandoned cart, welcome series, post-purchase follow-ups)
- Customizable email templates with drag-and-drop editing
- Advanced segmentation to send targeted campaigns
- SMS marketing capabilities for real-time promotions
Klaviyo helps Shopify merchants drive sales through personalized and automated communication.
App Type: Free for up to 250 email contacts (paid plans based on usage)
Available on: Shopify App Store
4. Oberlo (Dropshipping App)
For those starting a dropshipping business, Oberlo simplifies product sourcing and fulfillment. With Oberlo, you can:
- Find trending products and add them to your store with one click
- Automate order fulfillment to save time
- Set price automation rules to maintain healthy profit margins
- Track shipments easily from a single dashboard
Oberlo is a must-have for dropshipping entrepreneurs who want a hands-off approach to inventory management.
App Type: Free plan available (paid plans for additional features)
Available on: Shopify App Store
5. ReConvert Post-Purchase Upsell
Maximizing revenue from each order is critical for a growing store. ReConvert allows store owners to increase their average order value (AOV) by offering:
- Post-purchase upsells and cross-sells
- Smart thank-you pages with product recommendations
- Discount offers for returning customers
- Customer surveys for gathering feedback
By leveraging post-purchase opportunities, ReConvert helps stores turn one-time buyers into repeat customers.
App Type: Free trial available, then paid plans
Available on: Shopify App Store
6. Loox Product Reviews & Photos
Social proof is a key factor in e-commerce conversions. Loox helps build trust by enabling stores to:
- Collect and display customer photo and video reviews
- Send automatic review request emails
- Show star ratings on product pages
- Share reviews on social media for increased credibility
New stores benefit from displaying authentic customer experiences, which helps build brand reputation.
App Type: Free trial available, then paid plans
Available on: Shopify App Store
7. Smile.io Loyalty & Rewards
Customer loyalty programs are effective in boosting repeat purchases. Smile.io helps Shopify stores implement rewards programs with features such as:
- Points-based loyalty programs
- Referral programs to encourage word-of-mouth marketing
- VIP tiers to reward high-spending customers
- Customizable branding to match store aesthetics
This app is ideal for businesses that want to increase customer retention and brand loyalty.
App Type: Free plan available (paid plans for advanced features)
Available on: Shopify App Store
8. ShipStation Order & Shipping Management
Efficient shipping management is crucial for customer satisfaction. ShipStation simplifies order fulfillment by offering:
- Automated shipping label creation
- Integration with major carriers like FedEx, UPS, and USPS
- Discounted shipping rates to reduce costs
- Centralized order tracking and management
ShipStation is a valuable tool for streamlining logistics and ensuring smooth order fulfillment.
App Type: Free trial available, then paid plans
Available on: Shopify App Store
9. Yotpo Product Reviews & UGC
For stores looking to build credibility and boost conversions, Yotpo is an excellent review and user-generated content (UGC) platform. This app provides:
- Verified customer reviews and ratings
- AI-powered review request automation
- User-generated content integration
- Customizable review display widgets
Yotpo enhances brand trust and helps new stores establish a strong online presence.
App Type: Free plan available (paid plans for advanced features)
Available on: Shopify App Store
10. SEO Manager
SEO is critical for driving organic traffic to your store. SEO Manager simplifies search engine optimization with tools such as:
- Keyword optimization for product and collection pages
- Automatic meta tag generation
- Broken link detection and fixing
- Google Search Console integration for performance tracking
This app is perfect for new store owners who want to improve their search rankings without deep technical knowledge.
App Type: Paid
Available on: Shopify App Store
Choosing the right Shopify apps can significantly impact your store’s success. Whether you need better search functionality, marketing automation, customer engagement, or logistics management, these 10 must-have Shopify apps will help you scale your business efficiently.
When selecting apps, focus on those that provide real value, integrate well with your store, and improve the customer experience. Start with free plans where possible, test different options, and optimize your store based on performance.
By leveraging these essential Shopify apps, new store owners can streamline operations, increase sales, and build a thriving online business.
