Stop Guessing Your Shopify Product Price

If you randomly picked your Shopify product price, maybe you went with $29.99 because it felt right and you’re not alone.
But here’s the hard truth:

You might be leaving money on the table every single day.

Most store owners never test their pricing. They go with gut instinct, competitors’ prices, or what looks “normal.” But price is one of the most powerful levers in your business and even a $1 change can impact your bottom line.

Why $139.99 Might Not Be the Best Price

You might think your product should be priced at $139.99. But what if:

• $129.99 converts more shoppers?

• $149.99 brings in fewer sales but more profit per order?
  

You won’t know unless you test.

A/B Testing Pricing: The Smarter Way to Sell

Instead of guessing, smart Shopify stores are using A/B testing tools to split traffic between different price points and let the data decide.

Here’s how it works:

• 50% of your visitors see Price A (e.g., $129.99)

• 50% of your visitors see Price B (e.g., $149.99)

• You compare the revenue and conversion data to see which one wins

With enough traffic, you'll know exactly what price brings in more money, not just more orders.

Image from Intelligems app

Recommended Tool: Intelligems for Shopify

If you want to A/B test your pricing without writing code or changing your theme every day, we recommend using Intelligems.

This powerful app helps Shopify owners test:

• Different price points

• Shipping fees

• Product bundles and discounts

• Subscription offers

It integrates directly with your store, and you can launch price experiments in minutes.

No guesswork. Just data.