Add Trust Badges to Your Shopify Product Pages

Why Most Shopify Stores Are Losing Sales Without Knowing It

Imagine landing on a product page that asks you to spend $50—but gives you zero reasons to trust the store.
No “Secure Checkout,” no “Money-Back Guarantee,” no “Free Shipping” message.

Just a plain Add to Cart button.

Unfortunately, 90% of Shopify stores forget this simple trick, and it’s costing them real sales.

The Hidden Power of Trust Badges

Trust badges are small icons or text-based visuals placed below the Add to Cart button that convey security, credibility, and risk-free shopping.

Even though they’re tiny, they carry huge psychological weight.

Let’s look at two product pages side-by-side:

• One has trust badges that say “Secure Checkout,” “Free Shipping,” and “30-Day Returns.”

• The other has none.

Which one would you feel safer buying from?

The answer is obvious.

What Trust Badges Actually Say to Your Shoppers

Here’s why these simple icons make such a big impact:

• Secure Checkout → Your payment info is safe

• Free Shipping → No hidden fees at checkout

• Money-Back Guarantee → You're not risking your money

• Fast Delivery → You'll get your order quickly

These visuals build instant credibility. They reduce hesitation. And they often lead to 10–15% more conversions, especially on product pages.

How to Add Trust Badges in Shopify (No App Needed)

You don’t need a Shopify app to add trust badges. In fact, if your theme doesn’t have them built-in, you can add them yourself in seconds with just a bit of HTML code.

Here’s how:

Step 1: Upload Your Badge Images

1. Go to your Shopify Admin > Content > Files
2. Click Upload Files
3. Upload your trust badge icons (PNG or JPG)

We recommend badges like:

• Secure Checkout
• Free Shipping
• 30-Day Guarantee
• No animal testing

Step 2: Add HTML to Your Product Page

Now add the following code below your Add to Cart button using your theme’s custom HTML block or by editing the product template.

Free HTML Code Snippet:

<div style="margin-top: 20px; display: flex; gap: 10px; flex-wrap: wrap; align-items: center;">
  <div style="display: flex; align-items: center; gap: 10px;">
    <img src="{{ 'name-of-file.png' | file_url }}" alt="Free shipping over €40" style="height: 40px;">
    <span>Free shipping over €40</span>
  </div>
  <div style="display: flex; align-items: center; gap: 10px;">
    <img src="{{ 'name-of-file.png' | file_url }}" alt="Vegan & cruelty-free" style="height: 40px;">
    <span>Vegan & cruelty-free</span>
  </div>
  <div style="display: flex; align-items: center; gap: 10px;">
    <img src="{{ 'name-of-file.png' | file_url }}" alt="14-day returns" style="height: 40px;">
    <span>14-day returns</span>
  </div>
</div>

You can paste this code into your product-template.liquid file or use a Custom Liquid/HTML block in Shopify's theme editor if your theme supports it.

Change the file names like name-of-file.png to match the actual file names you uploaded in Content > Files.

Make sure the file format matches what you uploaded—so if your file is a JPG, you should use .jpg in the code, not .png.

Example: If you uploaded a file named trust-safe.jpg, your code should use trust-safe.jpg exactly.

Adding custom HTML via block HTML (or Custom Liquid) on your Product Page in block.

In Files, check file name and also image format (e.g. file name: return, image format: PNG)

Pro Tip: Don’t Overdo It

Keep your badges clean, simple, and recognizable. Aim for 2–3 trust signals max—just enough to build confidence without cluttering your page.